I seem to have found the solution (and the cause, perhaps?) for this problem!
I was having the EXACT same problem with a monitor I'm repairing for a friend. The capacitors on the power supply board were blown (CapXon capacitors, who'd've guessed), which was keeping it from powering up. After replacing the capacitors, the screen worked beautifully. But it had this weird yellow tint!
The strange part was that pure colors - red, green, blue - all appeared perfectly OK on screen. Curiously, the menus would show in the proper colors, except for one: the manual color adjustment menu, which illustrated "Blue" as a sort of off-green in the icon. Auto-Adjust would always fix the colors for a split second, then go back to yellow. Reset didn't fix it. Color reset didn't either. So, exactly the same problem as above.
The solution I found was hidden within the main menu itself, a sort of "easter egg". <b>Hold the Menu button down while pressing Power, and hold it down until the screen, and menu, appear</b>. There will now be a hidden selection, "Auto Color", printed in a red-on-black font at the bottom of the menu. Use the +/- buttons to access it, and press Menu. Voila! PERFECT COLOR! Perhaps this menu was accessed by accident, and calibrated to an incorrect color key. But now my picture works great, and the setting lasts through Auto-Adjusts and Resets!
Hope this helps some people, it sure saved my ****! ;)