Generally speaking, tankless water heaters should not be installed on an outside wall, especially if they are masonary (which lose more heat to the outside) - regardless of what the installer told you. If the wall reaches & goes below the freezing point, so will the water pipes supplying the heater. However I am somewhat surprised that the heating element did not compensate, if indeed it was the heater that froze. I would recommend moving the heater to an interior wall if possible. You may also want to check the thermostat setting as well.
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