This is the worst mp3 player ever invented - i have to tell you this up front. There is no driver, the company does not support the product anymore - I would return it now while you still can.
Either the device is bad, the pc port is bad, or the software is faulty. Try connecting to different usb port, then a usb port on a different pc with a compatible os. If still not recognized, then there is physical damage to player.
Try this: disconnect the player from the computer, turn it off, hold in the volume + button, and reconnect the player to the computer while holding the volume + button in. Keep holding the volume + button for an additional 5-50 seconds. Windows should eventually go into recovery mode and revive the player- it will pop up a window that says Found New Hardware Wizard.
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