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If your TV seems to be darker than you think it should be, it is possible that the problem is with the light sensor. The light sensor will automatically adjust the picture brightness based on the ambient light that is in the room, (i.e. if the room is bright the picture will also be bright, if it is dark the picture will also be dark).
To turn this feature off go to Settings > General Setup > Light Sensor.
Hate to give you some bad news...But most likely you have a defective screen. You may be lucky and just have a bad T-con board. Which will do the same thing. But, this is a slim chance of it being the issue. As I have had many of these with bad screens. And only 2 were the T-con board which the color was off and pict was darker than normal. It is the board at the top center of the TV.
There should be a setting in the menu of the TV to turn off the auto dim feature (used for adjusting the brightness of the picture depending on ambient room lighting) I don't have a Sony LCD here with me to walk you through the menu settings, but I am certain it is there somewhere. (Chased this issue for the wife who had the same displeasure you're having)
Most likely you have the opc feture on. go to the menu under picture setting first option should be to turn on or off the opc. turn it of and should solve the problem.
On your remote control, press the huge circle, which should be settings or menu, there, go on brightness, put it up to max if u want bright, and low if u don't .If the problem still happens, ask customer service to help, or return it!!
try to open your tv and you can find the flyback ,in flyback you can see the screen and focus to adjust.use and try to rotate the screen,it control the brightness of your unit
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