You'll need to know what the player will actually play. Usually it's MP4.
There are many pieces of software that will convert videos to different formats the one I use is VLC media player. On their site, there's a tutorial on how to convert videos to many different formats. When you've done this, drag the converted video into the correct file on the Creative Zen, and away you go.
You may also want to check the number of pixels on the screen, so you can set the converter to the right size.
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