I haven’t actually worked on this model, but I can tell you that the problem is NOT the lamp. You asked how you can tell when the lamp needs replacement, on the front there is a indictor labeled “lamp.” It will be flashing when the lamp does need replacement.
Being a LCD (quite like the LCD on your computer) over time you can develop bad Pixels. I am sorry I don’t have a fix for you, but I do hope you invested in the extended service plan on this one.
Best of luck to you!
Testimonial: "Thank you. I guess i'll get rid of it because i got it second-hand."
Your problem is with the Optical Block. I had the same issue several years ago and Sony covered it. If they do not cover you'll need a new TV - it's over $1k.
Testimonial: "That sounds bleak so i bet it's true. Oh well, i only bought it for $700."
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