You've got the bowl turned the wrong way. Turn it around and secure it to the base, so that the handle is pointing forward towards you (over the button panel). You shouldn't be able to see the black button when it's assembled correctly.
Use a ball-point pen to depress the button - your finger simply will not do.
This is only to test the motor.
Once it makes the proper sound, you are ready to assemble the workbowl - once properly assembled, the workbowl, lid, and pusher itself will push the button for you. On the DLC-2011, the proper assembly is for the work bowl handle to be locked toward the front of the processor. If you are still having trouble or you have a model other than the DLC-2011, call Cuisinart at 1-800-726-0190 and they will help you with the assembly.
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