I took about 200 pictures before my sony cyber shot indicated I had a format error. I took memory stick to a photo store and they tried using two different programs and couldnt recover any of my pictures. Another company wants $350.00 to recover my pics. Does anyone have and suggestions? I really want my vacation pictures but I dont want to spend to much $$$

All right! Never add any new file on this camera and try to use a photo recovery freeware that can always thoroughly scan your camera memory card and do its utmost to restore all your wanted photos back for free:
http://www.freeware-fix.blogspot.com/2013/02/photo-recovery.html
This photo recovery freeware has offered you four advanced data recovery modes to process almost all your data recovery problems, just in the same way as it successfully cope with the formatted memory card data recovery problems and restored all his inaccessible videos and photos.
You should also take chances with this freeware here:
http://www.freeware-fix.blogspot.com/2013/03/memory-card-recovery.html
Note: Next time, you should never forget to back up everything important on different memory cards or drives in case of the similar data recovery problems.

The camera may display a FORMAT ERROR if the inserted media is not formatted or if the media was formatted ona Computer. This error may also display if the inserted media is notsupported by the camera.

Refer this article:

http://www.kb.sony.com/selfservice/documentLink.do?externalId=C354794


Yes, It may be possible to recover deleted pictures by using the MemoryStick File Rescue application. This software is available as a freedownload from the Sony eSupport Web site by clicking the followinglink: Memory Stick File Rescue.

http://www.kb.sony.com/selfservice/documentLink.do?externalId=C350700