Poor color colors seem like they are fading. poor colors, reds, greens, bad

Light Engine is Bad, If you had said TV was making loud whistling sound then it would be Bad color Wheel

Right click on your desktop (not an icon but a blank space), click "personalize", click on the tab on the far right(settings), click the drop-down menu on the left side above the colored banner, make sure it is set to the most colors(usually 32). If you need a walkthrough for Vista I can provide that as well.

What you are describing is a bad print head. You can try running the eliminate light stripes several times, and jet substitution, but most likely the print head will have to be replaced to remedy your problem.
You can try googling. Phaser printer print heads or phaser printheads.
There seems to be a secondary market appearing for those print heads. I can tell you from Xerox, if you have no maintenance agreement, they cost $750 per print head.
Honestly, having worked on about every type of color printer known to man, the new solid ink phaser printers, produce a dry ink image of 2400 x 2400 dpi with ink particles that align end to end. The resolution of those printers are remarkable and can be purchased for less than the price of one of those new print heads.
Now for reliable, albeit somewhat not as sharp a color image, but still exceptional, you really can not beat an HP.
The ink stick technology really no longer has the color vividness advantage it initially had. The inks that align end to end, have ended that advantage and are sure a lot cheaper to operate per page.

if it is a tube type unit you may not find a new tube they are almost extinct ,
also, most tube malfunctions are caused by improper voltage, only a qualified tech should work on the high voltage section of a tube tv,,, it can kill you even if it has Not Been Plugged in for a whole year

re-post with the make and model number for further assistance

Picture Menu
Picture Mode: Expert1
*Backlight: 16
*Contrast: 83
*Brightness: 53
Sharpness: 50
*Color: 55
*Tint: 0
Expert Control

• Fresh Contrast: Off
• Noise Reduction: Medium
• Gamma: Medium
• Black Level: Low
• Real Cinema: On
• TruMotion: Low
• Color Standard: HD (N/A w/HDMI)
• White Balance: Warm
• **Method: 10-Point IRE
  • 10 IRE
    • **Red: 1
    • **Green: 2
    • **Blue: -16
  • 20 IRE
    • **Red: -6
    • **Green: 0
    • **Blue: -7
  • 30 IRE
    • **Red: -5
    • **Green: 0
    • **Blue: -4
  • 40 IRE
    • **Red: -8
    • **Green: 0
    • **Blue: -4
  • 50 IRE
    • **Red: -4
    • **Green: 4
    • **Blue: -4
  • 60 IRE
    • **Red: -6
    • **Green: 6
    • **Blue: -5
  • 70 IRE
    • **Red: -8
    • **Green: 3
    • **Blue: -10
  • 80 IRE
    • **Red: -8
    • **Green: 7
    • **Blue: -16
  • 90 IRE
    • **Red: -9
    • **Green: 5
    • **Blue: -18
  • 100 IRE
    • **Red: -10
    • **Green: 4
    • **Blue: -9

Color Management System

• Red Color: 0
• Red Tint: 0
• Green Color: 0
• Green Tint: -15
• Blue Color: 0
• Blue Tint: 11
• Yellow Color: 15
• Yellow Tint: 2
• Cyan Color: -15
• Cyan Tint: 0
• Magenta Color: 0
• Magenta Tint: -1

lg70 nice tv excellent processor just to bad there is no intensity control on color management oh well still better than what the three s are pushing block out the hype lg will be number 1 in a few years haters are starting to come around and well leds coming,

p.s. i dont work for lg just tired of losers bashing stuff because they dont own it.
im isf certified those settings are right on the money straighter than a ruler

in that tv you have surely the color circuit trouble - if you can you have to check  the red color circuit , first transistors then voltage or a capacitor not functioning , 
I HOPE THIS MAY HELP YOU - DELFO

sounds like two separate problems. color fade ?
green gun/band = bad convergence ic

Bad red CRT............................T.

use the advanced options page and reset the factor blue and red convergence defaults then do re apply the auto color defaults color at first it seemed very red (which is good because red was the missing factor in the green picture) but after reseting all the color and tints to the normal ranges I then reset the color auto correct again and all seems fine.

If the picture is dark or messed up too bad, the magic focus will not function, are all the primary colors faded? RED GREEN BLUE? You might have a bad CRT, would call a service man to check out.