There are several factors that go into choosing one payment option over another - the biggest and most significant factor is convenience. People choose cash-on-delivery because that has a much lower chance of resulting in the inconvenience of dealing with payment complications. This is especially true for startups and smaller, newer ecommerce providers where the trust and reputation necessary for customers to consider online payments just isn't there yet.
Another way this plays out is that, in some cases, it's more convenient to opt for the cash on delivery option than jump through the hoops to comply with the needs of a payment processor.
To fix this, you need to do several things:
That's all there's to it.
1. Charge extra for COD shipments.
2. Put information about security of the 'secured' payment gateway on your shipping info page.
3. Offer more than one secure method of payment, including one people are more familiar with like PayPal.
64 views
Usually answered in minutes!
×