To cancel click on My Account, then click on Cancel My Account and follow the directions to complete the cancellation.
When you cancel, you will be asked to provide Blockbuster with certain information regarding your reason for cancellation.
Upon cancellation, Blockbuster will stop the shipment of BLOCKBUSTER Online Rentals to you on the date you cancelled or 3 days prior to the effective date of termination, whichever is later.
Cut from here
http://www.blockbuster.com/termCondition.html#cancellByYou
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