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When you use a service like Rhapsody or Napster and download "unlimited music" as part of a subscription, you periodically need to sync the player to prove that you are still paying a subscription fee, or the subscribed music will not play. Just sync the player (plug in with the USB cable) to a PC which has a valid subscription to the service that you use. Make sure you log into the service before you sync so that the new keys are picked up.
If you have a subscription to a service that has gone out of business (Like Yahoo Music Unlimited), you may just need to delete the subscription music from the player.
1. go to the settings menu on your player
2. go to USB and change it to MTP
3. Plug it into your PC
4. Open My Computer and right click on your player
5. Click on format
6. open windows media player
7. click on library and start adding songs to your player
8. click on "sync" at the bottom of the playlist on the right
9. that should do it!
If you use napster which has protected music needs you to connect your mp3 to your computer every so often to renew the music. If you are using the trial version of napster be aware the music transferred only last for that trial time so that is the catch with napster.
When you see "SYNCHRONIZE TO CONTINUE YOUR MUSIC SUBSCRIPTION" that means you need to sync your device again because you are using a subscription service like napster or yahoo music. Because you are using subscription songs you have to periodically sync your player with your computer so the subscription can confirm you are still a member
first you must format the player using msc mode then after that retransfer the songs to the player. If you are receiving this message it means that the songs on the player have expired. This is normal if you download the songs off rhapsody, napster or any online music stores and if you have ripped songs iwht copy protect music on it if you ripped them using windows media player 10.
I treat my Sansa like a disk drive and simply transfer the files from my hard drive to the Sansa via Explorer. The tracks purchased from Napster can be downloaded to your hard drive. Then I exit Napster and use Windows Explorer to simply transfer the data. Works great for me for the past month!