Okay, first make sure you have the right version of Windows Media Player. If you aren't sure, it should be on the CD that you should have gotten with the mp3 player. It will automatically download the software you need if you don't have it.
If that doesn't work, then try going into add/remove hardware in the control panel. It will search for hardware that is plugged in. When you have it plugged in, try and search for it. It should find it and then you should be able to use it.
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Many devices use Microsoft's Media Transfer Protocol to synchronize with computers.
Unlike standard USB mass storage devices, MTP devices don't behave like
USB flash drives. Windows Media Player includes built-in support for
MTP devices and can synchronize media files to and from them. You can
download MP3s to your portable music player, cellphone or other MTP
device using Windows Media Player's sync feature. The device appears in
Windows Media Player when you connect it to your computer.
Read more: How to Download a MP3 to MTP ' eHow.comhttp://www.ehow.com/how_12186594_download-mp3-mtp.html#ixzz1wFmzrcvt
Your Windows Media Player may need to be updated and the player may need to be formatted. Please try these steps:
1) If you do not have it installed yet, please install the latest version of WMP10.
2) Download and install the quick fix from:
3) Format m250 device using the Sync mode in WMP.
4) To test, transfer songs to the player using the software for your subscription music service.
* You downloaded protected music on your Windows 98/98SE, Windows 2000, Windows XP computer using Windows Media Player 9. Music was purchased online or the music was ripped form your own audio CD with Copyright Protection turned ON. o You must use Windows XP and Windows Media Player 10 for online purchased songs. o You must turn OFF Copy Protection on your Windows Media Player 9 before ripping your audio CDs into WMA files * You downloaded protected music to your MP3 player using your Windows XP computer and Windows Media Player 10 with your player in USB mode. Music was downloaded from the internet, purchased or subscribed, or it was ripped from your own audio CD with Copyright protection turned ON. o You have to use your MW3836 in MTP mode.
-Tha Mp3 Doctor
If you used Windows Media Player to "rip" (copy) the music to your computer. The default settings are to "copy protect my music" if you didnt change this setting, the Sansa will want a "license" to go with it.
Resolution, change the setting in Windows Media Player, Tools>Options>Rip Music (uncheck copy protect my music). You can also change the default rip setting to Mp3, as opposed to Windows Media Audio. Then you would have to re-rip the tracks to your PC, as unprotected.
Make sure you delete the old tracks from the device, otherwise, it will always give you that error message.
Best of Luck.
I did a search on "synchronize to continue your subscription" and found this solution on another forum. I tried it and it worked.
"Just changing the sansa transfer mode will fix this issue:
If the Sansa player shows MSC, change it to MTP:
1. Eject the device and unplug it from the computer. 2. On the device, push the Menu button. 3. Go to Settings > USB. 4.
When you see 2 settings, Auto Detect and MSC, select Auto Detect. (Auto
Detect causes the Sansa player to use MTP whenever possible.)
Where did you download the songs? Napster?Rhapsody? Any online music stores? Try synchronizing them using their software. If you have ripped songs from a cd you may want to rip them again and before ripping them check this option on your windows media player software. Tools > Options then under RIP MUSIC remove the check mark that say's Copy Protect Music or choose the file format as MP3. Then format the device using the windows media player software(for version 10 = click on the sync tab then choose the pencil like icon on the far right, for version 11 = right click on the sync tab choose the player and choose format) use after doing that rerip the songs using the windows media player software.