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Hi I had the EXACT same problem! Here is what I got from the Walmart Warranty site & I must say , it worked! I did all the steps and nothing but the part about sliding the lens assembly is what worked. Apparently it was stuck in the top of the dvd player, once I pulled it back to center, no problems.(this was for Durabrand DUR-7) good luck! Here's the email from them : Make sure the unit is in DVD Mode. Try cleaning the laser assembly. First, power off your machine. Find the laser eye located in the centre compartment. It is perfectly round, and made of glass with a bluish tint. To clean, moisten a good Q-Tip in rubbing alcohol (just a little), and gently swab just the glass lens, taking care not to soak it. Also try resetting the unit. Remove the power/batteries and then hit the power button 10-15 times and then try again. If you continue to have problems unfortunately it sounds as though it is within the electrical assembly. It is hard to say exactly what caused it or exactly what the problem with the circuits are. Try sliding the arm of the laser all the way in until it "clicked". If this procedure still did not help you with your problem and you still have your sales receipt, simply exchange the unit to place of purchase. If the place of purchase can not simply exchange the product you can send your machine to us for service. Please make sure that the form is filled out COMPLETELY to avoid any further delays on getting your machine service. Send me your ..... Full Name: ...........(no P.O. Box addresses, as UPS will not take them) Full Address........... Street: City: State/Province: Zip Code: Phone#: E-mail Address: Brand: Model#: Date of Purchase/ Do you still have your sales receipt: Problem with machine: ....and I can send you the address to ship the unit in for repairs. Without ALL the info, i cannot issue a RA#. I will also need to know the date of purchase of the unit and whether there is a receipt for the purchase. Repair Policy The warranty is 90 days from date of purchase. Check the warranty card for information. Please include a copy of any type proof of purchase. Be sure to double check that all you information is included so I can get you the return authorization number and address A.S.A.P. The non-warranty cost of repair depends on the model number. You may send the machine to us by whatever method you prefer, but you are responsible for the cost of sending the unit to us. We recommend that the unit be shipped to us insured and that a signature be required when we receive it. Repairs generally take 4-6 weeks. Your unit will be returned to you at no charge to you via UPS. Best Regards, Jenny Customer Support Alco Electronics Inc. Email: [email protected] www.18002526123.com / www.1800customersupport.com

The codes might have got switched somehow (region codes.) go to this site www.videohelp.com/dvdhacks.php follow the instructions.....I hope this helps!!!!