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Change driver setting from portrait to landscape in properties/printing preferences/options page and apply setting. Verify by printing a test page. If test page prints correctly and your application still prints in portrait mode you will have to find equinalent settings page within the application
The red light means out of paper or ink ribbon. Some people chose not to use the ink ribbon and get thermal direct paper which requires no ink ribbon but The red light means out of paper or ink ribbon. Some people chose not to use the ink ribbon and get thermal direct paper which requires no ink ribbon but the printer has to be told by the driver not to expect ribbon or the red light will come on. Also not having the correct paper height set in the driver will make the red light come on as well so check the advanced tab in the properties of the driver then click printing defaults. In the ZDesigner driver height and width are entered there. In the zebra universal, its the same path but one extra click. Click paper output and enter the size.
This printer requires special software to print labels with. It uses a unique PCL language to work with. Thats why when you use these printers with Fedex or UPS software, it typically downloads forms first before working.
Zebra used to see a label designer program to work with it. You might want to check with them to see if they still carry it.
You must make sure that the ribbon is compatible with the label you are attempting to print on. It must be a permanent resin. We use the AXR7+ material. Try to avoid using such a high printer head temperature as this will reduce the life of the head.