If the TV has switched OFF by the remote control; at the last time of its switch OFF, you should have its original remote control to switch it ON back. Then only; you can set it for a universal remote control. If you wish to buy its original remote control, contact the authorized service centre, or authorized dealer to your device brand. They can either give you a genuine remote control to your device, or can direct you, from where can you purchase a suitable one.
To select a proper universal remote control, you should know about the number of digits to its set-up codes. There are 3 digit, 4 digit, 5 digit, 2 digit and even single digit codes, to some brand devices. After confirming this, check the sites linked here. Both the sites have set-up code list and set-up procedure to many popular brand remote controls. Check which brand remote control has set-up code/s to your device brand, and buy that one according to availability.
Brand name of the remote control isn't a matter, but it should have set-up codes in its code list, to the device brand you have.
Please note: Every new universal remote control will have set-up code list, and set-up procedure along with its pack. Never accept a remote control, that hasn't both of this. For more details about the set-up codes, visit the site http://electrohelponline.blogspot.com/
Check this site too. http://remotesearch.blogspot.com/
Universal remote controls are available at most of the electronic spare part selling shops.
Type in the brand name of your device, in the search box [at the top right] of the display window, and press enter to get all related posts. It will make surf easy.