Can't get new eco drive watch to start!

Pull the crown out and then back in. If the watch doesn't respond make sure it is fully charged. See below for charging instructions. If you have a watch with multiple functions, see if any of the functions work. Like the chronograph(stop watch). If nothing works I suggest you return to the store for help. A complete reset may be in order and that is beyond the scope for most people. It is confusing until you do it several times. Usually only necessary when the capacitor has run down completely as may be your case. Anyway, if you feel it is charged and it isn't running return to the store. Good luck, Michael
Your watch should recharge by itself just sitting in the sun(4 hours) or near a lamp(12 hours). Don't place it so close to the lamp or on the dash of your car as the heat can damage your watch. Once charged it should run for weeks to months depending on which model watch you have. If it doesn't keep a charge for long it may need a new capacitor which runs $50 to $75. That is rare however. Charge it up and set it. Good luck, Michael

The Citizen Eco Drive watches use special recharchable batteries.
I started collecting a couple of watches and I noticed sometimes a jeweler replaces them with an ordinary battery. The watch will work and at the same time it will try to recharge this one until it explodes! In newer models they made it harder to use the non-rechargable ones by adding a special connector or clip to the rechargable battery types.
Okay, if you say your battery goes bad, or the watch does not run? It may have lost the charge over time. First thing to try is to leave it on the window sill so the dial is in the sun. It will start ticking, but please leave it out there for 3 days to a week. The seconds hand will tick irregularly in steps of one and two seconds, to show you it wants you to readjust the time, as it knows it has lost time. Adjust the time and it should run smoothly.
The seconds hand should run in single second steps, if it takes steps regularly, but every 3 seconds or so, it tries to tell you that its power level is going down. It will be able to continue for one or two days, but you should get it into the sun more often.
Charging the battery under a lamp is possible, however this heats up the watch and this may reduce battery life.
If you need to know more about the Eco Drive, look for detail tech manuals for all types here: http://www.citizenwatch.com/downloads/tech/tech.htm
Those are great watches as long as you remember it needs light to charge.