Pink cloud covering most of the screen

the lcd panels are broken,you need a new one
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Perform Memory Initialization

IF you are seeing a red or pink large oval area in the middle of the screen, I can tell you what the problem is.

It is not the lamp.

Let me know if you need more information--please confirm you have the red or pink oval.



SD TECH

Go here! It is free and it fixes it. I love this thing!
http://www.fixya.com/support/t973472-light_engine_problem_hitachi_50v500

I have the Hitachi instructions for attempting this,

Understand---this model is prone to having a bad optical light engine--there are class action lawsuits in several states.

What happens is the heat from the lamp can damage the lens etc inside the engine. Usually there is a large red oval area in the middle of the screen.

Of all the ones I have done the reset on---it only cured the problem in a few of them. You can start out with a pink or red screen and after you do it you may see only the RED oval--if you do the engine is bad and currently is over 600 dollars wholesale--not counting major labor to replace it.

Let me know if you want the instructions and I will post them here.

If this information helped you, rate this solution as I do this here for FREE.

SD TECH

Your TV uses a matrix of liquid crystal segments that may have been damaged from impact or connection failure. The only remediation I know of is replacemnt of TV

high voltage is blown

You have the infamous "red cloud" as we call it and nothing you personally do will fix it. Here's what you need to do...we just went thgrough this about a month ago. Call Hitachi's customer RELATIONS department (not customer service) at 800-654-7013. Tell them what the TV is doing and that you believe you have a defective light engine. Now, they will initially act like they have not heard of this problem but they have. The will however give you the names of some certified dealers in your area to call. Once you have a tech out to confirm that you have a bad light engine (this will take the tech less than a minute once you turn the set on) call Hitachi's customer relations department back and tell them you have a bad light engine. All of a sudden, they will acknowlege the probelm exist and will Hitachi will call the dealer direct to confirm that's the problem.

Once they confirm the problem with the dealer you used directly, they will send out a brand new light engine and Hitachi will cover the cost.

Here's the kicker. If your TV is not still under warranty, ours was not, Hitachi will cover the part (cost around $1500) but you will have to pay for the install. Our install cost $400 but worth it to us on a $3600 TV that has been great up until the light engine issue. If you're still under warranty, Hitachi will cover the part and the install. DO NOT let any store or dealer tell you that you will have to pay for this part. Hitachi is replacing it with brand new light engines for free...you just pay the install.

Please deal only with the Hitachi customer RELATIONS department at the number I've listed above. That is the direct number to Hitachi's customer relations department. Hitachi customer service will not help you at all!

Once our light engine was replaced, and the tech replaced it in our home and did not have to take the TV to the shop, our TV is like brand new again! Good Luck:)

There is a service bulletin for this problem - you need to reintialize the memory settings in the service menu - I have a pdf file showing how to do this.

Contact a parts dist. They may be able to provide you with information regarding this part