I had the same problem after spending 45 minutes with tech help ( very patient and helpful) and 2 reformats of my player they suggested I return the product which I did. My MP3 files played without problem but my wma gave me nothing but problems.
It is not worth the effort to fight this player, great concept overall, I really regret having to return it, but synchronizing you music should not be a problem.
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get rid of win media 11 completly uninstall it go back to old nero or old windows media player or copy and paste songs straight to mp3 player on my computer drive letter output
any stolen music or music not haveing a tag to is getting sent up the road to gov.
most song are pay right now song these are subscritions
windows is helping in cracking down on music jackers
first you must format the player using msc mode then after that retransfer the songs to the player. If you are receiving this message it means that the songs on the player have expired. This is normal if you download the songs off rhapsody, napster or any online music stores and if you have ripped songs iwht copy protect music on it if you ripped them using windows media player 10.
I did a search on "synchronize to continue your subscription" and found this solution on another forum. I tried it and it worked.
"Just changing the sansa transfer mode will fix this issue:
If the Sansa player shows MSC, change it to MTP:
1. Eject the device and unplug it from the computer. 2. On the device, push the Menu button. 3. Go to Settings > USB. 4.
When you see 2 settings, Auto Detect and MSC, select Auto Detect. (Auto
Detect causes the Sansa player to use MTP whenever possible.)
You have no capacity in your firmware for this audiobook to be "OKed" on your device. You therefore cannot play it!
Sorry for the bad news! but your device does have limited playback capabilities! please mark this as solved, i would appreciate it!
I received the same error message.
When you download a file from a subscription service, such as an audio book from a public library, you usually have to open the file on your computer first, which I believe, "activates the subscription" with the appropriate license. Some of the services pop up a screen telling you that your license is activated, but others, such as Overdrive, seem to do this automatically.
When I downloaded a book and transfered it to a Sansa c240 mp3 player, I received the "synchronize" error message, but when I went through the above procedure and transferred to the mp3 player, no problems, and no error messages.