There is no charge for the BRDVD firmware although Insignia has been bad about the updates. This play is made by Funai and has several sister models.
Insignia has only released one firmware update while Funai has continued to support the products and has plans to support it for a unspecified time to come with a firmware update that just came out on March 1st.
Here is a link to a support page for all the models by funai including the Insignia BRDVD:
http://forum.blu-ray.com/blu-ray-players-recorders/48943-funai-bd-player-owners-thread-magnavox-sylvania-insignia-etc.htmlHere is a link to ingnia where you can find this models main page as well as firmare updates and instructions telling you how to install them.
On a side note please go into the forums and look at the messages for updates on the disc problems and such. We are trying to convince Insignia to stick with their customers and update the player as Funai is so we can get some use out of what we paid for.
Hope I helped and enjoy your BRDVD.