Sony KP-53S65 53" Rear Projection Television "power button mac" Questions

Power Button Blinking Red Hello, On my PT-50DL54 there is no picture and the power button is blinking red nine times in a row, then stopping for a brief time, then blinking red again nine times in a ...

...power button only 'engages' when turning it on? I'm quite good at repairing most things but this is a real puzzle to me. If you have photos of some parts to check I can use a VOM - or any other ...