Fit a less noisy tire. Most of the road noise is tire generated and there is a big difference in noise between tire brands and tire designs when run at the optimum tire pressures.
It is generally the case that the cheaper brands of tires will also be noisier than premium tires , especially as they incur wear. For example they may be fine for about 8- 10000 miles from new but then become progressively more noisy to the point that they become very annoying.
Do a bit of research on the net on tire brands and models within each brand (including reading tire reviews) and you will be able to select a tire that is less noisy than what you have fitted now.
Premium tire companies such as Bridgestone and Michelin for example have low noise tires in their range of products and both produce very good quality tires.
With tires, you generally pay for what you get. If you buy a cheap tire it will perform poorly compared with a premium product and will most probably be quite noisy as it begins to wear and the rubber gets harder over time.
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