I found this on another site, worked for me, hope it helps...
Region code hack posted by Stratos, April 30 2006:1. Press the Open button on your remote control to open the drive tray
2. Press the 2403960 button on your remote control
3. Press the 1 button on your remote control to change the region to 1, 2 for region 2, and so on, or 9 for multi-region playback. New region number will appear on screen.
4. Press the Open button on your remote control to close the drive tray
5. Power off the DVD player
6. Power on the DVD player
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