If the knob on the left hand side of the top plate (as viewed from behind) does not rotate when you operate the film advance lever, then the film has not been loaded properly and has failed to engage onto the take up spool. It's a very common fault and even experienced photographers sometimes make the same error. The frame counter will advance every time the lever is wound on, it only counts the number of full lever actuations, not the actual amount of film which has been wound on. The rewind crank is the only reliable way of knowing that the film is actually advancing.
Open the back of the camera and re-thread the film leader onto the take up spool. Close the back and wind one frame with the lever, and then open the back again to check that you got it right. This may potentially waste one shot but it will reassure you that you got it right. Once you're familiar with your camera you won't have to do this any more as you'll be able to feel and hear when the film is loaded properly or not.
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Does the shutter fire when you push the shutter release button? Does the film advance after that?
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