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Hi, I'm afraid, it is problem of optical block unit (light engine) that produce picture by 3 lcds inbuilt, the blue lcd and its related uv filters become defective and causing this kind of blue hue on screen. Complete optical unit block (light engine) will be replaced by qualified tech to get tv fixed, light engine is costly part so ask an estimate before sending tv in. Thanks.
I have the same issue, we've had to change our bulb three times in less than two years. now we have 61" expensive paper weight. Our current bulb is less than 6 months old. The TV is only 2 years old and like i said this is our third bulb.
the blue light blinks 4 times. you get sound. then a few minutes the the picture returns... then it goes out, and the cycle goes on.
it should still be under warranty ,id check on the warranty info and see if they can repair the tv or yake it to a reputable repaiman to have it done.a normal warranty runs for a year from date of purchase