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Most authentic Gucci watches have the model number on the back. If you see nothing but a crest, or a crest and the Gucci name, the watch is likely fake. No authentic Gucci watches display just the crest and name without additional markings.
Your best bet would be to take it to a dealer in your area that handles that brand. Also be sure that they check that the mechanism is correct, not just the case. You might also read http://www.ebay.com/gds/How-to-know-if-your-Bvlgari-Watch-is-Authentic-/10000000004008944/g.html
You really have to have somebody look at it. Some of us can just take the watch from your hand and tell its fake from the feel. Some knockoffs are much more convincing. Serial number could be inside the watch too. I opened a "Swiss made" watch once, and on the inside the actual watch movement said "made in China". They had used the case for the real thing but put an el cheapo movement inside!
To look up the steel ligter serial number is very easy ,I specialize in buying and selling Cartier watches. I've seen fakes with
all the correct marks and a serial number, but that doesn't mean they
are legitimate. If the watch was registered by Cartier when it was sold
or if it has been sent in to Cartier for service Cartier will be able to
verify it is authentic, but be aware that if the watch was not
originally sold in North America or was not registered when sold (fairly
common) it can still be authentic. Some sellers offer the Cartier
quartz model for sale and only state that the watch has a quartz
movement, but fail to mention if it has a Cartier quartz
movement. If it has a replacement movement in it the watch is
technically authentic, but not original and is not worth as much as one
with an original or a genuine Cartier replacement movement. The biggest
mistake I've seen amateur Cartier buyers make is using the Cartier
micro-script signature on the Roman numeral to verify authenticity.
Indeed this is a good indicator, but not the best indicator as there
were many Cartier watches produced prior to the technology required to
make the micro-script possible and not all Cartier watches have Roman
numerals for the dial to have the micro-script signature. Furthermore,
the micro-script is not always located at the same place and if the dial
has been refinished it may not appear at all. Another common problem is
actually caused by language differences, i.e. "all original versus
"authentic". A watch can be authentic without being all original. Unless
someone has owned the watch since it was new and it has never left
their sight it is impossible for them to state the watch is "all
original" as a part could have been replaced at some point in time --
even without their knowledge. Your best bet is to buy from a reputable
seller even if you have to pay slightly more money. --
You would be best ensuring all documentation is present. (receipts manuals etc)
But also taking it to a cartier dealer, he can verify the serial number and open it up to check if it is real.
There are some very good fakes out there.
As with luxury bags, luxury watch brands such as Movado are copied and sold illegally. Movado watches are popular among both men and women, but sellers of replica watches hurt the brand by providing the buyer with poor craftsmanship. Dealers know what genuine Movado watches look like, and they are familiar with the watch model names and numbering system. While you can take your watch to a dealer to closely inspect its authenticity, you, too, can learn how to tell if your Movado watch is fake by noting a few details.
Check the material the watch is made of. Replica watches are made of aluminum, and they don't have the same heavy weight of an authentic Movado. Movado watches should feel like quality, solid pieces. True Movado watches are made of stainless steel.Observe the movement of the watch. The movement of the second hand should not be erratic or shaky. It should look smooth as it travels across the face of the watch.
Look closely for scratches on the glass face. Movado watches are scratch resistant, so any imperfection on the face is a telling sign that it's fake. Hold the face to the light and observe if it gleams like a genuine watch. If it's dull or cloudy, it's not authentic. Also, look for the inscription "Swiss Movado Made" to make sure it's authentic.
Feel the links and the clasp on the watch. Clasps should feel solid, and the links should be joined together by screws. Gently pull on the clasps and check for any loose pins. If the clasps feel fragile, it's probably fake.
The watch has a serial number in the back which will certify that it’s real; you can try calling the brand directly and ask them if they will verify it for you based on the serial number in the back of the watch.