I am trying to set Kenneth Cole Item #UL1150 watch. It has 3 buttons on the side. What kind of watch comes with no directions when it is digital?

Question edited for a lot more clarity.
Question moved to maker category.

You don't wind it. Your watch has a battery operated Quartz movement. Some of his watches are automatics, but not that model.

• Quality Japanese-Quartz movement
• Mineral crystal
• Case diameter: 50 mm
• Stainless-steel case; Gun Metal dial; Date function
• Water resistant to 99 feet (30 M): withstands rain and splashes of water, but not showering or submersion

Kenneth Cole New York Men's KC3778 Bracelet Watch

Amazon.in https://www.amazon.in > Kenneth-Cole-KC3778-Bracelet...
Kenneth Cole New York Men's KC3778 Bracelet Watch ; Date First Available ‏ · ‎ ; Manufacturer ‏ · ‎ ; Item model number ‏ · ‎ ; Product description.

https://www.google.com/search?q=KC3778+model+watch

They all set pretty much the same. Here is the general walk through from the Cole site:
Press the lower left button on the Kenneth Cole digital watches to cycle through the various modes. Press it three times to get into time mode (the face should be blinking). Press the upper right-hand button to change the seconds. Press the lower right-hand button to select the minutes.

How do i set time for Kenneth Cole Reaction New York Digital Chronograph Men's Watch # KC1170

try one of these links
Kenneth Cole Touch Activated
Kenneth Cole New York (US)
Kenneth Cole New York (Int'l English)
Kenneth Cole New York French (FR)
Kenneth Cole New York German (DE)
Kenneth Cole New York Italian (IT)
Kenneth Cole New York Japanese (JP)
Kenneth Cole New York Spanish (ES)
Kenneth Cole New York (Simplified Chinese)
Kenneth Cole New York (4-Eye Chronograph Movement)
Kenneth Cole Analog-Digital Touch Screen Instruction Manual - Korean (KR)
Kenneth Cole Reaction
unlisted: Analog-Digital: UL1052, UL1069, UL1102, UL1103, UL1171 (EN)
unlisted: Analog-Digital: UL1002, UL1070, UL1095, UL1097, UL1099 (EN)
unlisted: Digital Instructions (EN)
unlisted: UL1154, UL1155, UL1156 (EN)unlisted: Instruction Manual

Instruction Video on How to Size Your Ceramics Watch
Kenneth Cole Touch Activated
Kenneth Cole New York (US)
Kenneth Cole New York (Int'l English)
Kenneth Cole New York French (FR)
Kenneth Cole New York German (DE)
Kenneth Cole New York Italian (IT)
Kenneth Cole New York Japanese (JP)
Kenneth Cole New York Spanish (ES)
Kenneth Cole New York (Simplified Chinese)
Kenneth Cole New York (4-Eye Chronograph Movement)
Kenneth Cole Analog-Digital Touch Screen Instruction Manual - Korean (KR)
Kenneth Cole Reaction
unlisted: Analog-Digital: UL1052, UL1069, UL1102, UL1103, UL1171 (EN)
unlisted: Analog-Digital: UL1002, UL1070, UL1095, UL1097, UL1099 (EN)
unlisted: Digital Instructions (EN)
unlisted: UL1154, UL1155, UL1156 (EN)
unlisted: Instruction Manual

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go here > http://www.genevawatchgroup.com/customerservice/

GO here > http://www.genevawatchgroup.com/customerservice/

There are 2 buttons on the right side, depress the round button with a pointed object (like a pen nib) twice. The date alone should display then you advance the number buy the upper square button. To get to the next option from date to month to hour etc...., depress the round button again (once) and continue 'til your done.

There are 2 buttons on the right side, depress the lower round button twice with a pointed object (like a pen). Only one number should appear (month) advance if desired with the top square button. Depress the round button again (once) to advance to next number and advance, continue this until you complete the settings.....

hold down mode until the time settings come up. the alarm settings show first, then press mode once more to set the actual time.

bing took me like 2 hours lol.