Hi,
This kind of problem occurs if tv screen got hit by some thing that damage internally and its irreparable, second possible cause is magnetic field nearby screen, please check any speaker or some thing that has magnet inside around tv, remove it from tv to fix purple hue at top of screen.
Unplug tv from AC wall socket for 20-25 minutes, replug back in and turn it On, this will demagnetize screen to cure the problem.
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