They are made by " XOCECO" in China.The link is :
XOCECO = Xiamen Overseas Chinese Electronic Co. Ltd.
They also are sold under the name " Prima ". Their link :
is a brand made & sold exclusively by Best Buy Stores. It's like
their "in-house" brand. Same as if you bought Meijer brand ice cream...
it's their "in-house" brand.
lot of companies throw surplus parts that are sold to budget
manufacturers who assemble and distribute the finished products at a
Depending on which model Insignia you have your eye on, the
manufacturer could be up 7 different companies. Xoceco Co. distributes
them to Best Buy (they're an importer, but not a middle man because
they're regulated by Best Buy Inc.)
A majority of the parts are from LG (and they also produce all the ATSC
tuners for every HDTV built-in TV on the market and a plethora of other
TV's), Philips-- which also has ties with LG-- and Toshiba has a share
in creating the TV's as well.
The same goes with brands like Vizio, Olevia and Westinghouse. Although
I would choose an Insignia over any of these brands anyway because
Insignia is a proprietary Brand name for Best Buy, and Best Buy
supports and services all their products. Some of those brands are
built from refurbished models that were bought in bulk from service
centers, clearance centers, TV repair shops and are also made from
Insignia is a good TV, but I would not recommend using it as a main TV. It'd be perfect for a bedroom or a kid's room.