I'm guessing you're trying to format a new 4GB SDHC card? If so, am sorry to say that your camera was designed before the SDHC format came out.
Although it looks exactly the same as a standard SD card, the format the card uses is very different.
You'll need to instead purchase a standard SD card (those that are 2GB or less). Forunately these are very inexpensive these days, with 2GB cards going for around $6 with shipping.
But if you must use 4GB, Transcend makes a 4GB standard SD card, but I can't guarantee that it will work with your camera as anything above 2GB for standard SD may have compliance issues.
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