My epson stylus 740 inkjet printer will not

Are you using a factory new ink cartridge?
If you are using a refilled or third party cartridge that may well be your problem. Most manufacturers build logic into their products to prevent the use of “Other Equipment Manufactured” cartridges as well as re-filled cartridges.
They do this to prevent problems from contaminated inks causing problems with print quality or damaging the physical printhead.
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