You have to convert your video to DVD format (MPEG-2 or VOB) at first, otherwise normal DVD player cant read and play your burned DVD. I always use avs video tools to convert and burn video to DVD to play on my TV, my friends recommend it to me, it's easy to use and works pretty well for me, you may download it for a try, and here is a guide about how to use it http://www.freedvdripper.net/guides/burn-avi-divx-xvid-mpeg-mp4-to-dvd.html If you have any other questions, feel free to email me.
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