Ipod is not recognized by itunes. it wont play or

1. The iPod reset utility will reset your iPod shuffle back to it's factory settings. It works for the following shuffles: iPod shuffle (1st Generation) - iPod Software version 1.1.5, iPod shuffle (2nd Generation) - iPod Software version 1.0.3
   The reset utility will fix the following issues.
   1. The iPod won't play music and can't be restored using iTunes
   2. iTunes won't see the iPod but you can see it under "My Computer" in windows or under Apple System Profiler on a Mac.
   3. iPod shuffle (1st Generation) is identified as a device in "Recovery mode." iPod shuffle (2nd Generation) is identified as a "USB DFU device."
2. You have to have administrator privileges to run the restore software and it will wipe out all the information on the iPod (including all your music) and install factory software back onto it.
   System requirements are Mac OS X 10.3.9, or later, Win2k with sp4, Win XP, this won't work on Vista.
   Download the file for the program here:
   MAC
   http://www.apple.com/support/downloads/ipodresetutility102formac.html
   Windows
   http://www.apple.com/support/downloads/ipodresetutility102forwindows.html
   
3. Install the software onto your computer, plug your iPod into the USB port and run the reset program, it will ask for your permission to reset the iPod, answer yes and the process will proceed. After finishing the reset procedure then use iTunes or whatever software is used to access your iPod and load your music. Enjoy your toy!
   

1. Reset or restore your iPod for a try, this can fix many general iPod problems. 2. You may try this iTunes alternative, I always use it to upload music and video to my iPod once my iTunes can't recognize my iPod, my friends recommend it to me, it's safe and works pretty well, you can also use it to copy music and video from ipod to computer for backup, it's useful when you lost your iTunes library. http://www.ipod-transfer-copy.com/ipod-iphone-to-computer-transfer-cucusoft.html 3. Upgrade or re-install iTunes for a try, this is the method that I got from Apple technical support. Hope it helps. Contact me if you have any other question.

okey ! i guess there are two reasons for this possibly:
1.the itunes u're using now is not compatible with ur ipod, u may need download a suitable edition for ur ipod from
apple official website;
2.there may be some vices about connector plugs of ur ipod,replace it and have a try again.

If still not work, maybe you could try Daniusoft ipod transfer a friend told me. It can help u transfer music/video files during ipod,
iTunes, computer as ur will:
1. Backup videos/songs from computer to iPod directly ;
2. Transfer iPod music/video to computer smoothly ;
3. Transfer iPod video/music to iTunes .
Check it out >>>
http://www.convert-video-dvd.com/ipod-transfer.html#135
GL my friend !