Question about Hitachi 50V500 50 in. HD-Ready LCD Television

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Red hue on hitachi 60" lcd

i have a very large red colored hue that covers my hitachi lcd screen. i have replaced the bulb with no change. the TV is about 4 yeras old and this problem has been for almost 2 years. No one in my area of Alberta Canada can tell me what this could be. Is this a problem that can be solved and if so is it and expensive fix?

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Re: red hue on hitachi 60" lcd

Sounds like memory initialization also called Pink Picture. Search the threads here I have seen it here, or you can goto

Posted on Dec 14, 2007

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Re: red hue on hitachi 60" lcd

You have a defecitive light engine and Hitachi is aware of the problem. Here is what you need to do...we just went through this with our Hitachi 60v500. You need to call Hitachi's Customer Relations Department (not customer service) at 800-654-7013. Tell them what the TV is doing and that you have a bad light engine. At first, they will act like don't know what you're talking about but they will give you the names of some Hitachi certified dealers in your area. Once you call the dealer and have a tech come out, call Hitachi back at the number I listed above and tell them that the tech has confirmed that you have a bad light engine. All of a sudden they will acknowlege the problem...imagine that. Hitachi will then call the dealer directly to confirm that it's the light engine and will send the part to the dealer and HITACHI WILL COVER THE PART!

Now here's the kicker. Hitachi will pay for the part (cost around $1500) but you will have to pay the install. Our install was $400. That was worth is to us because we've loved this TV and it was $3600 when we bought it 3 years ago. Please don't let any dealer tell you that you will have to pay for this part...only the install. Hitachi is covering the part regardless if you're still under warranty. If you're under warranty, they may even cover the cost of the install. Our warranty was expired but again, not to sound like a broken record, Hitachi paid for the part, we paid the install ONLY!

Please deal only with Hitachi customer RELATIONS department and not the regular customer service. The # I listed above is to customer relations. Good Luck!

Posted on Dec 15, 2007

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