A reserve price is the lowest price at which you’re willing to sell your item. If you don’t want to sell your item below a certain price, you can a set a reserve price. The amount of your reserve price isn’t shown to your bidders, but they will see that your auction has a reserve price that has not been met. If a bidder doesn’t meet that price, you aren’t obliged to sell your item. Once the reserve price has been met, the reserve price text is no longer displayed.
Why have a reserve price?
Many sellers have found that too high a starting price discourages interest in their item, while an attractively low starting price makes them vulnerable to selling at an unsatisfactorily low price. A reserve price helps with this.
The reserve price option is only visible in the online auction format; it’s not visible for fixed price or classified ad listings. It’s also not available for Multiple Item auctions.
All Reserve Price Auctions are subject to a Reserve Price Auction Fee
You may lower your reserve price
after you receive bids on the item.
To keep eBay a safe place for buyers and sellers, eBay limits how bid history information is shown. User IDs are not shown—buyers are identified only as anonymous names
throughout the duration of the auction, even if you lower the price. Only you, the seller, can see the user IDs of bidders on your items.