First, the younger parents of 80s or 90s have gradually become the main body of children wear consumption, which promote children wear consumption tend to the brand. Second, with the development of mobile Internet, children wear electric business exist huge space for development. The offline channels of first-tier cities market have become saturated and it will gradually turn to those more developed cities of second, third and forth-class. Third, children wear
brand will develop in the direction of differentiation. At the same time, the babies and infants clothing share the growth of the two-child policy first. In recent years, their sales growth is far higher than children wear.Fourth, due to a high coincidence of children wear, stationery, amusement park, cartoon peripheral, educational and other consumer groups, the development of brand children wear enterprises moving to children all industry is one of the future development trend of children wear enterprise.