That totally depends on what your business goals are. You should ideally do thorough research on a few vendors before finalizing on one. There are many email marketing agencies and not all of them will provide complete services. I wanted to get email marketing services for a campaign that I was going to launch on a large scale. That`s when I shortlisted MetricFox for the Email Marketing
services they have on offer. From ensuring that that content is target-audience oriented to helping me minimize campaign costs, they had it all covered. I especially liked the fact that once I wrote to them at firstname.lastname@example.org they were really quick to respond.
But to answer as to what you should look for in an email marketing service provider these are my suggestions:
- Market reputation and years active. MetricFox for instance has been in the market for over a decade and could give me the names of a few Fortune 500 company executives for reference.
- The type of email service provided. Some email marketing agencies will only look at running email campaigns, while others will also analyze campaign performance. Choose one that suits your need.
- Ask for deliverables. Email campaigns have varying results. From a meagre 0.4% to 40%, response varies greatly. A lot of that depends on deliverables. Choose a vendor who promises 75% deliverables at least. In our case, we got 87% deliverables, mostly because MetricFox was using permission based email addresses only.
So once you invest in their service you can be rest assured that your campaigns are certain to get noticed. I minimized campaign costs and got the best results.
Hope this will help you to decide better.
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