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Any YouTube channel that has passed a certain subscription threshold qualifies for the rewards.
What are the thresholds?
We have two levels of rewards: channels with over 1 million subscribers; and channels with over 100,000 subscribers.
When does a channel qualify?
A channel only needs to pass the threshold once to qualify.
What are the rewards?
We are recognizing those qualifying channels with 100,000 subscribers with a limited edition, commemorative Silver Play Button.
For qualifying channels with over 1 million subscribers, we are recognizing them with a limited edition, commemorative Gold Play Button.
How long will it take for my rewards to arrive?
Once you have uploaded your shipping address in the rewards redemption website, the rewards can take eight to twelve weeks for processing and shipping, depending on your location.
Are there other qualification criteria?
We want to recognize those channels who have honestly earned the achievement. To prevent any channel from gaming the system with falsely inflated subscribers count, we use a variety of signals to determine which channels qualify for rewards, including but not limited to subscribers, views and watch time.
Will additional rewards be given in the future?
We intend to administer the program on a quarterly basis and rewards will be given out to newly qualified channels several times a year.