ON Page Advanced SEO Tactics
1.Meta Tag Optimization
Title, description, and keywords are the most important element of ON page optimization. I hope most of you know about character limits of meta tags. For the title, the character limit is 65-70. For description, the character limit is 150-155. Try to mention your focus keyword in title, description, and body of the long content page.
Content is king in search engine optimization. Competition in Google SEO has now increased. Considering the 200 factors of Google ranking, the long content of more than 700 words. Write a unique and researched content with data. Try to cross the 1000 word post barrier.
Mobile friendly is a ranking factor of Google search. After the rollout of mobile-friendly update in 2016. Google gives more traffic to complete mobile-friendly pages. Test your landing pages on a Google mobile-friendly test. Make sure your landing page is mobile friendly.
Accelerated mobile pages are the trending SEO tactics of 2016-2017. You need to create accelerated mobile pages. If you are a WordPress CMS user then use AMP plugin. You can check the error on your accelerated mobile pages via Google webmaster. eBay is the first eCommerce site to create accelerated mobile pages.
Page speed is most crucial for organic traffic and more conversions on the landing page. According to a research, most of the online buyers close the landing page after 5 seconds. You need to create faster pages to get more sales, leads, and traffic. You can check the landing page speed on GTmetrix, Pingdom.
One of the biggest mistakes in SEO is choosing the wrong keywords. Choosing the right keywords is necessary. I have learned after analyzing 300 web pages. Keywords with low difficulty score is a good keyword for the page. Use local keywords in the title and description of the landing page. When you use local keywords, your competition decrease. Local keywords give you more targeted traffic.
Most of you ignore images optimization. I am not only talking about the title and description of the image. I am talking about size, space, ALT text and ALT attributes. You should try to use focus keywords in image optimization.
SEO is Off-Page. In that, there are many factors such as link building, social media marketing etc. Through Off-page technique, we can improve the visibility of a website in search engine results. The most important factor in this technique is link building or backlink building for a website. It is basically done to create free blog websites available on the web such as WordPress, Blogspot, and much more. Social bookmarking sites such as Yellow Pages, Yelp, etc plays an important key role in Off-Page technique. Through this technique, you can generate organic traffic on a website. Link building can be done with many different techniques.
Here I am listing those link building techniques:
Guest Blog Posting
Social Media Profiles
Competitors Backlink Searching
Broken Link Building
Web 2.0 Sites
Profile Link Creation
I hope this information is beneficial to you. https://www.digitalmarketingbd.com/