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SOURCE: Explain Strategic Marketing Planning. How will a

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SOURCE: What's Tactical Social Marketing? Is Not Social Marketing About Behavioral Change?

Social marketing is definitely an approach that's accustomed to address proper (upstream), in addition to operational (downstream) issues. Social entrepreneurs typically concentrate their efforts downstream on individual behavior change. But, frequently, until norms are moved and also the preferred behavior is viewed as acceptable as well as desirable, the alterations searched for may have a limited impact.

Posted on Nov 04, 2015

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Social marketing is definitely an approach that's accustomed to address proper (upstream), in addition to operational (downstream) issues. Social entrepreneurs typically concentrate their efforts downstream on individual behavior change. But, frequently, until norms are moved and also the preferred behavior is viewed as acceptable as well as desirable, the alterations searched for may have a limited impact.

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