Question about Facebook Computers & Internet
Facebook Wikipedia the free encyclopedia
(estimated, in millions US$)
Most of Facebook's revenue comes from advertising. Facebook generally has a lower clickthrough rate (CTR) for advertisements than most major Web sites. According to BusinessWeek.com, banner advertisements on Facebook have generally received one-fifth the number of clicks compared to those on the Web as a whole, although specific comparisons can reveal a much larger disparity. For example, while Google users click on the first advertisement for search results an average of 8% of the time (80,000 clicks for every one million searches), Facebook's users click on advertisements an average of 0.04% of the time (400 clicks for every one million pages).
Sarah Smith, who was Facebook's Online Sales Operations Manager until 2012, reported that successful advertising campaigns on the site can have clickthrough rates as low as 0.05% to 0.04%, and that CTR for ads tend to fall within two weeks. By comparison, the CTR for competing social network MySpace is about 0.1%, about 2.5 times better than Facebook's rate, but still low compared to many other sites.
The cause of Facebook's low CTR has been attributed to younger users enabling ad blocking software and their adeptness at ignoring advertising messages, as well as the site's primary purpose being social communication rather than content viewing. According to digital consultancy iStrategy Labs in mid-January 2014, three million fewer users aged between 13 and 17 years were present on Facebook's Social Advertising platform compared to 2011. However, Time Writer and Reporter Christopher Matthews stated in the wake of the iStrategy Labs results:
A big part of Facebook's pitch is that it has so much information about its users that it can more effectively target ads to those who will be responsive to the content. If Facebook can prove that theory to be true, then it may not worry so much about losing its cool cachet.
Zuckerberg, alongside other Facebook executives, have questioned the data in such reports; although, a former Facebook senior employee has commented: "Mark [Zuckerberg] is very willing to recognize the strengths in other products and the flaws in Facebook."
On pages for brands and products, however, some companies have reported CTR as high as 6.49% for Wall posts. A study found that, for video advertisements on Facebook, over 40% of users who viewed the videos viewed the entire video, while the industry average was 25% for in-banner video ads.
The company released its own set of revenue data at the end of January 2014 and claimed: Revenues of US$2.59 billion were generated for the three months ending December 31, 2013; earnings per share were 31 cents; revenues of US$7.87 billion were made for the entirety of 2013; and Facebook's annual profit for 2013 was US$1.5 billion. During the same time, independent market research firm eMarketer released data in which Facebook accounted for 5.7 per cent of all global digital ad revenues in 2013 (Google's share was 32.4 per cent). Revenue for the June 2014 quarter rose to $2.68 billion, an increase of 67 per cent over the second quarter of 2013. Mobile advertising revenue accounted for around 62 per cent of advertising revenue, an increase of approximately 41 per cent over the comparable quarter of the previous year.
Posted on Nov 20, 2014
Save hours of searching online or wasting money on unnecessary repairs by talking to a 6YA Expert who can help you resolve this issue over the phone in a minute or two.
Best thing about this new service is that you are never placed on hold and get to talk to real repairmen in the US.
Here's a link to this great service
Posted on Jan 02, 2017
I believe you just put in the school name even if it doesn't exist in the registry yet, and then when others that have gone to or who currently go to that school add theirs, it will connect them with you :)
Posted on Nov 11, 2009
Tips for a great answer:
May 22, 2015 | Computers & Internet
Nov 19, 2014 | Computers & Internet
Dec 08, 2010 | Facebook Computers & Internet
Sep 21, 2010 | Facebook Apps
Jul 27, 2010 | Facebook Social Network
Apr 16, 2010 | Facebook Social Network
Sep 22, 2008 | Sony PlayStation Portable (PSP) Console
20 people viewed this question
Usually answered in minutes!