Here's all the information that confirms all of our suspicions about
Facebook's sleazy business practices from The Social Media Hat http://www.thesocialmediahat.com/
Yes Facebook is deliberately making Facebook Pages less effective and
harder to administer in a blatant attempt to force administrators to
spend money to do the things that should be free.
Read on ....
"Facebook's drive to push businesses to spend money on each and every post continue
If you have a Facebook Page, previously, when you opened Facebook and
went to your Page, above your Page would be your Admin panel that gave
you a snapshot of what was going on with your Page at that moment,
including messages, Insights and notifications. Now, however,
notifications which were prominent in the upper left corner have been
replaced with a new Posts area.
At first glance, Posts is
interesting because it lists all of your posts in a simple table view
that includes the title of the post and how many people that post has
reached (Total Reach). It also includes a separate column for Paid
Reach, and now a not so subtle suggestion to "Get More Reach"
(Facebook's new term for paying to promote your own post).
In the lower right corner, the first Page Tip is a new video on promoting your post.
And of course the lower left corner continues to suggest that you pay
for more Page Likes, though for me at least the recommended Daily Budget
has increased by 200%.
What is happening is that in order to
be "successful" on Facebook, businesses are feeling forced to pay to get
more Page Likes, and then feeling forced to pay again to get those same
paid fans to see individual posts, since Facebook's EdgeRank algorithm
frequently hides Page Posts from fans.
And since Facebook will
not reveal how the EdgeRank algorithm works, businesses and marketers
are left to guess. Conventional wisdom has been to create "more
engaging" posts that include pictures and questions, but recent evidence
suggests that such a tactic may no longer work. On a Facebook Page with
over 2,500 fans, posts that included an image were getting a 1% reach
on average, while posts with no image or question, just text, achieved
an average 12% reach!
The problem is that Facebook's revenue
model is not working. Too many businesses are investing in Facebook
promotions and advertising and seeing little to no return on their
investment. But instead of offering more innovative ways to reach fans
and create revenue, Facebook is pushing even harder on their failed
techniques and methodology.
I have seen this in my own business
as well as that of clients. When comparing the amount of money spent on
Facebook versus Google+, and then looking at the amount of website
traffic, leads and sales generated, the differences are both staggering
Of course, like any social network, Facebook will
be more effective and successful for some businesses rather than
others. Typically, if your business targets consumers, Facebook can be a
good fit. B2B marketers, while still using Facebook predominantly, are
struggling and turning to alternatives like Google+."
Read the original post here http://www.thesocialmediahat.com/news/facebook-changes-facebook-page-admin-panel-04202013
That's it for us. We're done with Facebook.