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Jan 30, 2014 | Computers & Internet
2.) User Engagement Produces User-Generated Content
A brand's Facebook page is a like a sponge. User-generated content is the lifeforce of any brand's page. Without UGC, a brand's Facebook page isn't functioning like a sponge, it should absorb as much UGC it can in order to be shared on their page. The fact that a brand's page is flowing with user-generated content is a sign that a brand is interacting well with customers. For brands, a fan page used to be a novelty, something that you should have because every brand is on Facebook. Today, a brand's Facebook page is a social monitoring center and a collaborative hub rolled into one. Social CRM is now all about customer-company collaboration aside from customer service.
3.) Click-Through Rates Don't Matter in Brand Amplification
The report said the focus on click-through rates of display ads and brand pages on Facebook downplays the impact that has on a user's friends and followers. The Comscore report says, "The idea behind amplification is that Fans who are reached with brand messages can also serve as a conduit for brand exposure to Friends within their respective social networks. Because the average Facebook Fan has hundreds of Friends, each person has the ability to potentially reach dozens of Friends with earned impressions
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