Find sepia setting

Click on the Menu button on your monitor and adjust the temperature. Change it upward. A low temp, like 5000K, will have that sepia like color. Increase it to around 9300K, and it'll be more bluish. Post back how it works out .

maybe you are in sepia mode or negative mode...

go to settings and set it to normal or off mode...








hope it helps...

The DSC-W530 does not have black&white or sepia modes. Just about any photo editing program should allow you to convert color pictures to black&white. Doing it on a computer gives you much more control over things like brightness and contrast than letting a camera do it.

The menus and terminology vary a bit between makes of camera but this example is for the popular Panasonic range of Lumix cameras:-
1. Switch the camera to Manual Mode -
2. Press the Menu button -
3. Navigate with the 'go up' or 'go down' buttons to 'Col.Effect' -
4. Use the 'go right' button to move the cursor right -
5. A list appears with 'Sepia' as one of the options -
6. Use the 'go down' button to move the setting down to 'Sepia' -
7. Click the central 'Set' button once to select the 'Sepia' setting and return to the 'Menu' -
8. Press 'Set' button again to exit from Menu and start snapping in Sepia!!

please try resetting your camera to original factory settings..

This sounds to me like you have the picture "special effects" set to either "red" or "sepia".
To check whether the settings have been changed:
:switch on your camera in "auto" mode
:press "E" (located next to the top r-hand side of the screen)
:ensure that "normal" is selected (the top option)
I hope that this helps!

you camera is experiencing CCD image sensor failure, very common problem with Canon cameras, Canon offer free repair, follow this link: http://www.usa.canon.com/consumer/controller?act=PgComSmModDisplayAct&fcategoryid=221&modelid=10462&keycode=2112&id=29819

You may be selecting the wrong option on the menu. Here is the page from the manual on how to set this mode. You should be able to set B/W and Sepia in manual mode.

With P, A, S, M, mode, (set using the exposure mode dial) the following four modes can be selected to suite the image. Vivid color is to be selected to produce more vivid image than the natural colored image (default), Black and white is to produce monochrome image in black and white, and Sepia is to be if it should be the sepia tone. Also, they can be selected in the movie recording.*The color mode of the saved images cannot be changed. They should be selected before recording. *Automatic Digital Subject Program and AUTO can not select them. (natural color only)

You can select several options via the EDIT tab in the MODE MENU, when the camera is set in PLAYBACK MODE. These include adding a frame to the image, Black and White, and Sepia tone, and there is also an option to “resize” the image to 640 x 480 pixels or 320 x 240 pixels in order to have a larger file for printing and a smaller size for emailing. When using any of these features the camera will display the image in B&W, or Sepia and if you press OK a copy of the image is produced in B&W or Sepia, which ensures that your original full color image is also kept .In the case of adding a decorative frame, after selecting your choice of a frame, when pressing the OK button the camera’s LCD screen will display the options of creating a new file with the frame on it or canceling the frame option. When you select “NEW FILE” you are creating a copy of the image with the frame around it, and the camera is also keeping your original image file.