Ipod player wont work (by 6 users)

I have an iPod Nanno and a Yahama HTR-5540 receiver. I bought a Monster iCable at the Apple store today and was told that it would help me run music through my stereo speakers.  I tried all the possible outlets in the receiver and didn't get anything.  Is there a trick?  Or should I just take the cable back??

i put my ipod video in and every thing works but it wont play my music off my ipod

I purchased the demo model at the store and downloaded the manual. I plug the ipod shuffel into the slot in front where it fits. The picture in the manual shows a cord that comes from the shuffel and goes into the player. I don't have this cord and wonder if it came with the player. It seems like there is a place to plug the shuffle directly into the player. I follow the directions but it won't play? What am I doing wrong.

Everything else works but, I can't get the iPod setting to work. I press the I Pod button but, it doesnt work.

I have the same problem, and my iPod later became frozen, but I resolved that problem. My ipod works fine now, but it still wont play on the iLive. As FirePod said, everything on it works, but I try to push the iPod button to play the iPod, but nothing happens. It doesn't even charge my iPod. Please help!