I would assume this is a built in web-cam. Normally a web-cam software comes installed on your computer and all you need to do start the software and the web-cam will start. Or you may use this link to get a free web-cam software.
http://www.eyespyfx.com/my_webcam_broadcaster.htmNote, if the web-cam is not a built in web-cam this will work a bit differently.
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