Origins: In March 2012 (and again in January 2014), Facebook users begin seeing posts that typically featured a snapshot of a roller coaster accompanied by text referencing a theme park accident, such as:
- Rollercoaster Accident in California!
- Rollercoaster Accident in United Kingdom
- ACCIDENT! - 89% Cant Watch It Rollercoaster Accident in Australia
- OMG! Theme Park accident in Alton Towers United Kingdom
- OMG! - Theme Park accident in Universal Studios Hollywood
- HORRIFIC Roller Coaster Accident! In Universal Studios
- HORRIFIC! - Summertime Theme Park Australia
- MOST TERRIFYING ACCIDENT EVER! - Woman Falls 220ft Roller Coaster
These come-ons typically included titillating tag lines such as "This IS CRAZY has just been leaked!" and "Watch this horrific video now," and "Click on the Picture to watch the most terrifying video footage ever!" to entice Facebook users to click on hyperlinks in expectation of viewing video footage of the putative horrible roller coaster accident.
There was no such video to be seen, however. Users who did click through on such links were taken to a faux Facebook page which eventually led them down the trail of the usual survey scam
, directing them to "like" or "share" links with their Facebook friends and complete online surveys, all
with the goal of getting them to enrich scammers by disclosing sensitive personal information, spreading malware, buying products, and signing up for costly, difficult-to-cancel services.