My week old Archos 7 won't go beyond the...

I've had no problems with my player up until this morning when I went to turn on my player and all I get is the initial "Archos Entertainment your way" screen. You can hear the drive trying to load but after about a minute or so it re-boots itself and comes back to the same screen. I let this go on for about 5 times before I realized it wasn't going to load up and then I just shut it off.