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MP3 players can only play music files in mp3 file format.
You can download mp3 music files onto your computer and then copy them to your MP3 player.
For CD disks you need to convert your CDs to mp3 music files onto yourcomputer or download them from the Internet and then copy them to your MP3player. You can do this using Windows Media player and Rip the CDs - Media Player willcreate a MP3 music file for each music track. Click on this link for instruction on converting music files to mp3 file format:-
The songs that you transferred have a DRM license on them that does not have transfer rights (i.e.: the songs you downloaded can be played on a computer, but cannot be transferred to an mp3 player). The GoGear is giving you this message in hopes that you will Sync it with Windows Media Player and acquire the said transfer rights.
If you download songs that are in true mp3 format, you will not have this problem. Also, if you choose a music service that allows mp3 transfer at your subscription levwel, and continue to pay for that subscription every month, it will also clear your problem.
The songs are in the wrong format - they are probably DRM-encrypted WMA files that you are trying to transfer, and the license on those files are wrong; they are either "fixed-term" or lack "transfer rights"
To resolve, either upgrade your music svc subscription, or convert the songs to Mps format