Smudged printing on HP superior photo glossy paper

Hi, I've tried different paper settings and am prinitng on standard and various glossy paper settings, but with the HP superior paper 180g glossy I get too much ink on the page and it comes out just horrid and smudged. I don't want to throw away this paper, and one shop last year told me which setting to use, and it worked better, but I cannot remember or find which it would be. Can you help?